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"As search engines and industry groups work on the development
of click quality standards, it's important they know the
key principles advertisers believe should be part of any
initiatives. Today we have communicated the principles
important to advertisers and we look forward to working
with the industry to implement them so we can make search
advertising better for everyone."
- Matt Greitzer Director of Search Marketing,
National Practice Lead for Avenue A | Razorfish
"We believe it's essential to listen to input from advertisers,
and we think the principles outlined by the Click Quality
Council today are an important step in furthering industry
dialogue about traffic quality. Yahoo! will consider these
principles carefully as we develop new features and provide
additional transparency to help advertisers better understand
the value of their search marketing campaigns."
- Reggie Davis Vice President of Marketplace
Quality, Yahoo! Inc.
"The work of the Click Quality Council is important to the entire online
advertising community. Click fraud is a real issue that online
retailers face every day. By agreeing on these principles now, search
providers will have an opportunity to demonstrate their commitment to
improving the effectiveness for all online advertisers."
- Bill McClellan, Vice President of Government Affairs, Electronic Retailing Association
"Many thanks to the advertisers who provided their suggestions, as well as
to all of the other groups that send us ideas regularly. We benefit greatly
from the feedback our advertisers provide us, as it helps us constantly
improve our systems and customer service, and we would always like to get
more." Read more
- Shuman Ghosemajumder, Business Product Manager for Trust & Safety at Google
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